From Unemployed to Epoxy Pro: How Jay Built Limitless Epoxy Designs in Connecticut

Jay was out of work and the bills kept piling up. Nobody was hiring.

Then one day he drove past a shop that sold epoxy. There was a sign outside: now hiring.

“I never knew nothing about epoxy. Never seen epoxy, never heard of it,” he says.

He called on a Friday. They were busy and asked him to come in on Monday. That left a weekend.

The weekend YouTube student

“That weekend, I sat at home and I became an epoxy YouTube student,” Jay says.

From Friday to Sunday night, he watched videos about how to install floors, which materials and tools to use, and how the different systems work. On Monday he walked into the interview with confidence, and he got hired.

“From there I just took off,” he says. “I fell in love with the satisfaction of transforming floors. And I just kept going.”

Today he runs Limitless Epoxy Designs in Connecticut. He says he can install “every system from flake to metallics to quartz to solids to pebble rock,” and he credits one thing above all for getting him there. “It’s just been consistency,” he says.

3,500 posts

Jay has posted about 3,500 times on Instagram. Asked why, his answer is about the customer.

“I think a customer should do his research before hiring anybody,” he says. “And having footprints in Facebook and Instagram counts.”

He compares it to installers whose pages have only a handful of posts. A large catalog of finished floors, colors and custom designs shows homeowners what you can really do. It has also put him in touch with installers in Canada and Australia who message him with questions.

For homeowners, Jay’s advice is clear: look at an installer’s full history of work before you hire them.

Every season in Connecticut

Jay installs year round, and he is proud of what that takes.

Many installers in the warm “epoxy states” never have to deal with cold slabs. In Connecticut, he works through winter, summer, spring and fall. Summer brings heat and humidity. Winter means epoxy takes longer to cure.

Can you install a floor in winter? “Of course a floor could get installed in the wintertime,” he says. “But it counts on prep, on how you’re being prepared.”

The space must be heated to the right temperature for the epoxy to cure, especially for metallic floors. “If you was to do a design on a cold floor, the epoxy tends to wrinkle. It won’t self-level,” he says.

He thinks northern installers deserve some credit. “Us up here up north, Connecticut, New York, New Jersey, the guys that install floors in the cold in the wintertime, we gotta get credit where it’s due, man,” he says.

A one man army

Jay does not have a team taking calls or selling jobs for him.

“I’m basically a one-man army,” he says. That is why he answers the phone around the clock, even in the middle of a job. “If that customer called me and I don’t pick up the phone, they’re gonna call the next installer.”

Learning from other people’s mistakes

Asked about his most expensive mistake, Jay gives a rare answer. He says he has never had to redo a floor.

“I’m a wise man. I learned from the next man’s mistake,” he says. “I will always listen to everybody else and listen to their mistakes so I wouldn’t come across these mistakes.”

The worst he can remember cost under $300: a little epoxy on a wall that had to be repainted. He also credits the products he uses, and says he has stayed loyal to them for that reason.

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“I’m a wise man. I learned from the next man’s mistake.”

Sticking together

Jay remembers when everyone wanted to learn metallics and overlooked flake and other systems. Now, he says, the industry is booming.

He wants installers to look out for each other. When someone hits a problem, a fellow installer can help put it right.

“One rotten apple in the basket could make everybody look rotten,” he says. “If we all stick together and make sure all these systems are getting laid right, we will always have referrals and word of mouth.”

Tools made for epoxy

Jay sees Limitless Epoxy Designs as more than an installation company. He sees a brand.

He points out that you can walk into a Home Depot and find tools for painting and drywall, but nothing made for epoxy installers. He wants to change that.

“My vision and my goal is to not only install floors and keep being a pioneer in the industry,” he says. “I really have a vision in to bringing out products, tools, different things.”

“I’m living the epoxy life,” he says, “and I’m just bringing Limitless Epoxy Designs with me.”