About

Journey of Decorative Coatings is an online publication about the people who build decorative floors. Epoxy, flake, metallic, quartz and polished concrete. The trucks, the grinders, the long days and the floors that make it all worth it.

Every story starts as a recorded interview. We turn each one into a written feature, so the hustle behind a business is documented properly and can be found by anyone looking for it, from other installers to homeowners deciding who to trust with their floor.

Why it exists

Most of what gets written about this industry is advertising. The real stories, how people got started, what nearly stopped them, and what they learned along the way, usually live in a short video that disappears from a feed within a day.

JDC exists to give those stories a permanent home.

Who runs it

Interviews are conducted by Muhammad Saqib, host of the @epoxy_growth_guy interview series. Saqib talks with decorative coating and epoxy flooring business owners about their journeys, and each conversation becomes a story here.

The idea for JDC came from Jon Kopp of Quality Epoxy, and we’re grateful to him for it.

How stories are made

Stories are based on recorded interviews, quotes are the guest’s own words, and every story is checked and approved by JDC before it is published. Being featured is free. Read the full editorial policy.

Get involved

Know an installer whose story should be told? Nominate them, or nominate yourself. To hear about new stories, join the newsletter.

Journey of Decorative Coatings is powered by @epoxy_growth_guy.