Skip to content
MenuClose

Journey of Decorative Coatings: Real stories from the people building the decorative coatings industry.

Also featured

The reading platform for decorative coatings

Every floor has a journey.
Every craftsman has a story.

Real stories from the people building the decorative coatings industry. In-depth interviews by Muhammad Saqib. Every story is based on a recorded interview. How we work

Latest stories

All stories →

Getting Started

More →

How decorative coating installers got their start: the first kits, the first floors, the mistakes and the people who helped.

  1. From Detailing Cars to Metallic Epoxy Floors: The Alchemy Enterprises Story in Boston

    Alchemy Enterprises

  2. Bulk Underground's Austin and Cole Brantley on Saving Contractors Time, Content and Earning Trust

    Austin and Cole Brantley · Bulk Underground

  3. How Carlos of AP Resin Is Building the Epoxy Floor Market in Mexico

    Carlos · AP Resin

  4. Don Resin Started Epoxy Floors at 17 With No One to Teach Him. Now He Teaches the Industry

    Don Resin

Craft and Quality

More →

Prep, moisture, mixing ratios, curing and the details that decide whether a decorative floor lasts.

  1. From Detailing Cars to Metallic Epoxy Floors: The Alchemy Enterprises Story in Boston

    Alchemy Enterprises

  2. How Carlos of AP Resin Is Building the Epoxy Floor Market in Mexico

    Carlos · AP Resin

  3. Eagle Kianes on Creating the Golden Pour Awards and Why Unity Beats Competition

    Eagle Kianes · Golden Pour Awards

  4. How Harry Harvey Grew Garage Style From a Side Hustle to 250 Celebrity Floors in the UK

    Harry Harvey · Garage Style

Industry and Community

More →

The people, events and relationships shaping the decorative coatings industry, from the Golden Pour Awards to installers helping each other.

  1. Christopher Land of Dallas Epoxy Guys on Why Education Beats Price

    Christopher Land · Dallas Epoxy Guys

  2. How Carlos of AP Resin Is Building the Epoxy Floor Market in Mexico

    Carlos · AP Resin

  3. Eagle Kianes on Creating the Golden Pour Awards and Why Unity Beats Competition

    Eagle Kianes · Golden Pour Awards

  4. Danny Carpenter on Commercial Floors, Better Lead Forms and AI in Phoenix

    Danny Carpenter

“Stop automating the parts of your business that make you stand out.”
Austin and Cole Brantley · Bulk Underground Read the story

By floor system

By state

Around the world

Resource

Know the words

Comparing quotes or choosing a floor? Our glossary explains the terms installers use, in plain English.

Open the glossary
Metallic epoxy
A decorative floor where metallic pigments are mixed into clear or tinted epoxy and moved while it is wet, creating patterns that look like marble, water or stone.
Polyaspartic
A fast curing coating often used as a topcoat or for one day garage floors.
Moisture vapor barrier (MVB)
A coating applied directly to the concrete that blocks moisture rising through the slab.
Diamond grinding
Preparing concrete with a floor grinder fitted with diamond tooling.
Pot life
How long a mixed coating stays workable in the bucket before it starts to harden.
Flake floor
Also called a chip or broadcast floor.

Nominate

Know someone whose story should be told?

Nominate an installer or supplier, or yourself. Being featured is free. We read every nomination and reach out if it's a fit.

Nominate someone

Get new stories by email

New stories from the industry. No spam. Unsubscribe anytime.