Real stories from the people building the decorative coatings industry.https://journeyofdecorativecoatings.com/en-ushttps://journeyofdecorativecoatings.com/stories/alchemy-enterprises-boston-metallic-epoxy/https://journeyofdecorativecoatings.com/stories/alchemy-enterprises-boston-metallic-epoxy/How Alchemy Enterprises went from pandemic car detailing to metallic epoxy floors in greater Boston, and why New England is ready for resin flooring.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedGrowing the BusinessCraft and QualityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/bulk-underground-supplies-content-and-trust/https://journeyofdecorativecoatings.com/stories/bulk-underground-supplies-content-and-trust/Austin and Cole Brantley of Bulk Underground on keeping coating contractors out of the store, why content builds trust, and how new installers should grow.Tue, 10 Nov 2026 00:00:00 GMTMarketing and LeadsSales and PricingGrowing the BusinessGetting StartedMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/chris-epoxy-guys-education-over-price/https://journeyofdecorativecoatings.com/stories/chris-epoxy-guys-education-over-price/Christopher Land of Dallas Epoxy Guys explains why educating clients wins more epoxy floor jobs than low prices, and what 20 hour days taught him.Tue, 10 Nov 2026 00:00:00 GMTSales and PricingHiring and TeamsMindset and BalanceIndustry and CommunityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/carlos-ap-resin-epoxy-in-mexico/https://journeyofdecorativecoatings.com/stories/carlos-ap-resin-epoxy-in-mexico/Carlos of AP Resin went from three ruined epoxy kits to a Golden Pour Award in thirteen months, and is creating demand for artistic epoxy floors in Mexico.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedMarketing and LeadsIndustry and CommunityCraft and QualityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/don-resin-started-at-17/https://journeyofdecorativecoatings.com/stories/don-resin-started-at-17/Don Resin started resin flooring at 17 with no courses and no teachers. He shares how trial and error built his brand, why he teaches, and flake vs metallic.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedGrowing the BusinessMindset and BalanceSales and PricingMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/eagle-kianes-golden-pour-awards/https://journeyofdecorativecoatings.com/stories/eagle-kianes-golden-pour-awards/Eagle Kianes, founder of the Golden Pour Awards, on why installers needed a national stage, what the trophy means for pricing, and why unity beats competition.Tue, 10 Nov 2026 00:00:00 GMTIndustry and CommunityCraft and QualityMindset and BalanceSales and PricingMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/efrain-alabama-metallic-epoxy-artist/https://journeyofdecorativecoatings.com/stories/efrain-alabama-metallic-epoxy-artist/Efrain left home building for metallic epoxy 14 years ago. The Alabama artist on running one crew, quoting from photos and why decorative floors keep growing.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedSales and PricingMarketing and LeadsHiring and TeamsMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/danny-carpenter-phoenix-ads-and-commercial-floors/https://journeyofdecorativecoatings.com/stories/danny-carpenter-phoenix-ads-and-commercial-floors/Phoenix contractor Danny Carpenter on chasing commercial polished concrete work, fixing junk leads with smarter forms, and why owners should run their own ads.Tue, 10 Nov 2026 00:00:00 GMTMarketing and LeadsSales and PricingGrowing the BusinessIndustry and CommunityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/harry-harvey-garage-style-uk/https://journeyofdecorativecoatings.com/stories/harry-harvey-garage-style-uk/Harry Harvey on growing Garage Style from a side hustle into a UK garage flooring brand, landing 250 celebrity clients and why viral views rarely bring leads.Tue, 10 Nov 2026 00:00:00 GMTMarketing and LeadsGrowing the BusinessCraft and QualityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/epoxy-cowboy-metallic-epoxy-in-germany/https://journeyofdecorativecoatings.com/stories/epoxy-cowboy-metallic-epoxy-in-germany/German master craftsman Epoxy Cowboy on metallic epoxy under strict solvent rules, building trust in a new material and what comes after a masterclass.Tue, 10 Nov 2026 00:00:00 GMTCraft and QualityGetting StartedHiring and TeamsIndustry and CommunityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/jay-limitless-epoxy-designs-connecticut/https://journeyofdecorativecoatings.com/stories/jay-limitless-epoxy-designs-connecticut/Jay went from unemployed to epoxy installer after one weekend of YouTube study. The Connecticut pro on 3,500 posts, winter installs and building a brand.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedCraft and QualityMarketing and LeadsIndustry and CommunityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/jonathan-smooth-coatings-virginia/https://journeyofdecorativecoatings.com/stories/jonathan-smooth-coatings-virginia/Jonathan of Smooth Coatings in Virginia on growing from garages to commercial floors, posting real work and why he encourages customers to get other quotes.Tue, 10 Nov 2026 00:00:00 GMTSales and PricingGrowing the BusinessMarketing and LeadsHiring and TeamsMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/lone-wolf-coatings-philadelphia/https://journeyofdecorativecoatings.com/stories/lone-wolf-coatings-philadelphia/Lone Wolf Coatings in Philadelphia on moisture barriers under every floor, why referrals beat followers, and learning that you go further together than alone.Tue, 10 Nov 2026 00:00:00 GMTIndustry and CommunityCraft and QualityGetting StartedHiring and TeamsMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/sachin-thakur-toronto-epoxy-second-chance/https://journeyofdecorativecoatings.com/stories/sachin-thakur-toronto-epoxy-second-chance/Sachin Thakur came to Canada with one suitcase, spent 47 days in prison and learned epoxy on YouTube. His first job was a $30,000 metallic floor near Toronto.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedMindset and BalanceCraft and QualityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/sez-na-epoxy-sydney-seven-year-warranty/https://journeyofdecorativecoatings.com/stories/sez-na-epoxy-sydney-seven-year-warranty/Sez of N&A Epoxy in Sydney on why he puts a seven year warranty in writing, why every floor is diamond ground and how he wins nine out of ten quotes.Tue, 10 Nov 2026 00:00:00 GMTCraft and QualitySales and PricingGetting StartedMindset and BalanceMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/the-epoxyfather-philadelphia/https://journeyofdecorativecoatings.com/stories/the-epoxyfather-philadelphia/The Epoxyfather on finding a new path in epoxy after growing up in Philadelphia, and his advice on curing time, fresh concrete and stopping bubbles.Tue, 10 Nov 2026 00:00:00 GMTGetting StartedCraft and QualityMindset and BalanceMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/lee-ace-high-concrete-supply-slow-and-steady/https://journeyofdecorativecoatings.com/stories/lee-ace-high-concrete-supply-slow-and-steady/Lee of Ace High Concrete Supply on building a Northern California supply brand with content and customer service, and why he now grows slow and steady.Tue, 10 Nov 2026 00:00:00 GMTMarketing and LeadsGrowing the BusinessGetting StartedIndustry and CommunityMuhammad Saqibhttps://journeyofdecorativecoatings.com/stories/serio-el-patron-resin-australia/https://journeyofdecorativecoatings.com/stories/serio-el-patron-resin-australia/Serio of El Patron Resin went from graffiti to metallic floors, helped bring floor art to Australia and now trains installers worldwide to one standard.Tue, 10 Nov 2026 00:00:00 GMTCraft and QualityMindset and BalanceGrowing the BusinessIndustry and CommunityMuhammad Saqib